A reaction, fully documented. "What?" sits bold on the chest and the rest of the thought lands underneath in tonal stitching, in exactly the order it happens out loud.

For the group chat, the news, and the family dinner. Stitched, not printed, so the joke outlives the wash.

Embroidered Hoodie Details

• Design: "What?" in contrast thread, "in the actual fuck" stitched tonal to the garment
• Decoration: Embroidered, not printed - nothing to crack, peel or fade
• Fabric: 50% cotton / 50% polyester fleece, 8.0 oz
• Construction: Air-jet spun yarn for a softer feel and reduced pilling
• Hood: Double-lined hood with colour-matched drawcord
• Pocket: Front kangaroo pouch pocket
• Cuffs & Waistband: 1x1 athletic rib knit with spandex for stretch and recovery
• Stitching: Double-needle stitching at waistband and cuffs
• Fit: Classic unisex fit
• Care: Machine wash cold inside out, tumble dry low. Do not iron the embroidery.
• Sizes: S / M / L / XL / 2XL
• Colours: Enough to own a few and call them different hoodies.
• Made: Embroidered in Saskatoon, Canada by Pinetree Innovations

Shipping Policy

All orders ship from Saskatoon, Saskatchewan, Canada.

Orders typically leave our shop within 1–2 business days.

Spend $99 or more and shipping is FREE.
Orders under $99 ship for a flat rate of $12.

Please note: Orders shipping to Northwest Territories, Nunavut, and Yukon are calculated at checkout based on Canada Post rates. Free shipping and flat rate shipping do not apply to these locations.

Items marked Oversize include an additional $20 shipping charge.

Your order will ship with UPS, FedEx, Purolator, or Canada Post—whichever gets it to you best. PO Box addresses are always welcome.

Most Canadian orders arrive within 1–7 business days, depending on your location.

For now, we are shipping within Canada only.